You’re invited to celebrate the magic and joy of the festive season with Ferragamo’s new campaign that is built on the history of the House and the genius of Salvatore Ferragamo, and inspired by Ferragamo’s innovative wrapping service, where every present is wrapped like delicious candy.
[Click on the images for more. Images courtesy of Ferragamo.]
It was with cellophane candy wrappers where Salvatore Ferragamo famously made his shoes during times of scarcity and this idea of a Christmas Gifting campaign pays homage to his incredible ingenuity.
The holiday collection takes Ferragamo’s signature items such as its iconic pumps beloved by Marilyn Monroe, vibrant red sandals, and the iconic Hug Bags, and embellishes them with exquisite ribbons and bows for a touch of whimsical wonder.
[Click on the images for more. Images courtesy of Ferragamo.]
Some of the standout pieces include the Hug Bag in red leather, the Hug Soft in black with red lining, the iconic Ballerina with pouch construction in black, red or blue velvet, with crystals to adorn the ornament on the upper.
There are also luxurious textured accessories and ready-to-wear items that add a festive flair such as the Hug pouch in golden mirrors, and feminine pumps with a curved heel in black patent.
For the Men, you’ll find elegant loafers in black patent leather, slip-on moccasins in velvet, iconic shoes with Tramezze construction, a sophisticated by-colour duffle bag, amongst a selection of belts and scarves.
