BOY DE CHANEL is expanding its male beauty collection this July. While basic skincare for men may be old news, cosmetics for men, however, is an entirely different story — with analysts citing the male beauty market as possibly the fastest-growing consumerism sector in recent years.
But whether it’s the popularity of K-Pop, Korean male beauty trends, or Japan’s genderless youths that’s responsible for this booming demand with the masses and changing perceptions of masculinity, what we should embrace is that beauty is an inherently genderless ideal.
So, if you are a burgeoning metrosexual (or know someone who is), and planning on trying out beauty products crafted just for confident gents, then you’ll want to check out the latest additions to the acclaimed BOY DE CHANEL male beauty collection.
Above: The latest additions to the BOY DE CHANEL collection.
Since its launch in 2018, BOY DE CHANEL has introduced a foundation, lip balm, and eyebrow pencil for men — understated cosmetic essentials meant to enhance one’s features with a remarkable finish indistinguishable from natural beauty.
This time around, the BOY DE CHANEL line will add moisturiser, concealer, eye pencil, and nail polish to its line-up of male beauty essentials. And they all come similarly in its now-signature handsome matte midnight blue packaging.
Read on for more details.
Fortifying Gel Moisturizer
BOY DE CHANEL Fortifying Gel Moisturizer ($144).
This hydrating lightweight gel-cream moisturiser protects the skin from daily aggressors with a tailor-made Green Coffee PFA extract, that stimulates the skin’s antioxidant enzymes, which reinforces its self-defence system. Its winning formula also counts hyaluronic acid and glycerin as signature ingredients that provide continuous hydration all day.
Le Correcteur — Concealer
BOY DE CHANEL Le Correcteur ($56).
This glide-on concealer is the essential product to conceal all signs of fatigue in one stroke. Its acclaimed matte and undetectable performance is thanks to a combination of carefully selected oils and concentrated coated pigments in its formula. You’ll find eight concealer shades available, matching the eight shades of BOY DE CHANEL foundation.
3-In-1 Eye Pencil
BOY DE CHANEL 3-In-1 Eye Pencil ($53).
This eye pencil comes with a delicate multipurpose tip — in Black, Brown, and Navy — that can be used to define the eyes with a simple line at the base of the lashes, as eyeliner when applied at the inner corner of the eye, or blended like eyeshadow for a bold look. Its notable melt-away texture ensures ease and comfort when worn, while also providing an impressive 12-hour hold.
Le Vernis — Matte Nail Colour
BOY DE CHANEL Le Vernis ($41).
Male beauty extends beyond the face, with manicures for men to show off impeccably groomed hands. This latest matte nail colour comes in Natural — an elegant shade of nude, for an imperceptible clean result, while the Black provides an absolutely fashion-forward and intense look. And thanks to its star ingredient, panthenol, this luminous matte formula dries in less than 64 seconds.
The BOY DE CHANEL products featured (price from $41) will be available from 31 July 2020 at CHANEL Fragrance and Beauty Boutiques, located at ION Orchard, Marina Bay Sands, Raffles City, VivoCity, and JEM.
The photos featured in this article is courtesy CHANEL.
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