Feast Your Eyes On The Etude x Loacker Collection, Of Wafer-Inspired Eyeshadows, Blushes And Lip Tints

Everyone’s favourite wafer snack, Loacker, is now makeup. We don’t mean smearing chocolate on your face, by the way, because the Etude x Loacker collection looks too cute for that — in fact, the eyeshadow palettes, blushers, and lip tints in the series will have you looking quite the snacc, thanks to the flattering pinks and browns.

The collection will be available exclusively on Shopee from 22 February, and as you can tell, is inspired by three of Loacker’s well-loved classic flavours: Vanilla, Napolitaner, and Raspberry-Yogurt. Each of these are packaged in boxes that take after the packaging of Loacker’s delicious wafer biscuits, of course. Here’s a quick look at all the items you’ll find at launch:

ETUDE Loacker Play Color Eye ($29.90)

A trio of 4-pan eyeshadow palettes arrive in pretty neutral light matte to glitter shades, though each take after the three distinct flavours of Loacker’s wafer. Vanilla is the lightest one here, in nude shades coupled with a light brown for shading, Napolitaner is in chocolate-brown neutral hues, while the shades in the Raspberry-Yogurt palette take on pink tones. The exterior of the palettes and their slim shape very much resemble the wafer snacks as well. Shopee users will also receive a free Loacker pouch (worth $8.80) with their purchase.

ETUDE Loacker Sweet Layer Blusher ($12.90)

The cutest detail here, other than the box, has to be how the blushes are stamped with the iconic criss-cross wafer patterns. Two shades are available here — a coral-beige Vanilla and pinkish-brown Napolitaner, which go on smooth and airy.

ETUDE Loacker Sweet Layer Tint ($18.90)

The k-beauty look is complete with some good old lip tints, of course, and these feature a sweet wafer-like scent. Choose from either a milky coral-beige Vanilla, or a warm rose-pepper shade Napolitaner.

To celebrate the exclusive launch on 22 February, Shopee will also be running special promotions. Get 15% off any 2 items from the Loacker Collection and enjoy $3 off the Loacker Collection with a minimum spend of $40. You may also receive the following free gifts:

  • With any purchase, a SoonJung trial pouch (4ml)
  • Spend a minimum of $45 to receive Cica Balance Foam Cleanser (4ml) and an Autumn closet suede pouch
  • Spend a minimum of $60 to get a 0.2mm Therapy Mask Tea Tree (20ml), SoonJung Emulsion (25ml) and an ETUDE tote bag
  • The first 500 customers will also get a free Loacker Classic 175g in Napolitaner or Vanilla flavour

etude x loacker collection, available on shopee from 22 february 2022.