Gotta say, we’ve been waiting for this moment since we saw a picture of BLACKPINK star Jennie holding up the cutest flower basket on her Instagram post. That was 11 weeks ago. Now, we’re getting a full look at cult-favourite eyewear brand Gentle Monster’s seven-piece collection, done in collaboration with the k-pop star, aptly titled ‘Jentle Garden‘.
THE collection
In her second collaboration with the brand, the stunning campaign images depict a fantasy world, lensed by Paris-based photographer Hugo Comte, featuring Jennie frolicking in a surreal garden of blooms. In them, she’s wearing every single one of her designs, of course — three optical glasses, three sunglasses, and a particularly unique oval-shaped pair embellished with crystal details on its frame.
As for the overall vibe of the eyewear designs, think Spring/Summer-chic, with colour choices of white and pink alongside classic black, the use of white marble that we’re told is a first for the brand. It’s a fun touch that adds some lightness and distinctiveness to the hand-crafted frames.
For the three sunglasses, we’ve got mostly rectangular acetate frames done in different styles. XOXO features rounded details on the frame front, and most noticeably, the collection’s signature logo on the temples, which you’ll spot across all the styles; it’s available in white marble, black and yellow. La Peche, on the other hand, looks similar with its bold acetate style, though it bears a cat-eye silhouette in pink, black and white. As for Angel, think oversized sunnies in black, brown, and a feminine beige marble.
The optical glasses in the collection are not to be overlooked either. Cloudy Day Only is a metal round frame that’s subtly wider at the top to accentuate the face, with marble temple tips as a nice touch. 26 is in a classic aviator style that boasts major retro vibes, while Zen is a clear acetate take on eyewear, designed as a sleek Wellington-style and, once again, accentuated with the collection logo on the temples.
See the full collection here:
[click on the images below to expand, and for more info.]
THE garden EXCLUSIVES
Good to know — the Jentle Garden launch is also accompanied with a whole bunch of exclusives. First off, custom-designed ‘Jentle Garden’ flowers will be gifted in limited quantities to customers who purchase the collection. How cute are those lilac bags and boxes as well!
Then, we’re getting Jentle Garden pop-ups too — and yes, Singapore’s on the list. Five cities around the world will play host to an actual Jentle Garden where the brand will recreate “a beautiful village scenery envisioned by Jennie and Gentle Monster”, complete with custom-designed ‘Jentle Garden’ masks for visitors.
At the pop-ups, you’ll also get to purchase exclusive FRUITS OF PARADISE ($3,253) packages — yes, the same ones worn and conceptualised by Jennie herself. These will be sold in limited quantities; each includes 7 eyewear and Jennie’s autograph adorned on the box.
The Jentle Garden Collection will be available at all official Gentle Monster channels, including Gentle Monster Singapore flagship store at ION Orchard on 10 March 2022.
You must be logged in to post a comment.