PUMA Redefines Style and Performance with A New Luxe Sport Collection

With athleisure becoming a norm these days, the lines between high fashion and sports wear are constantly blurring day after day, so much so that it’s hard to imagine otherwise. A quick history lesson though: it was only in 1998 that PUMA became the first sports brand in the world to blend performance and fashion, thanks to a collaboration with German designer Jil Sander.

Today, PUMA is set to once again redefine fashion with an all-new Luxe Sport Collection, featuring pieces shown during ‘FUTUROGRADE‘ at New York Fashion Week.
.

Featured here (from left to right): PUMA Luxe Sport T7 Blazer, PUMA Luxe Sport T7 Track Jacket, PUMA Luxe Sport Bodysuit, PUMA Luxe Sport T7 Slouchy Pants, and PUMA Luxe Sport T7 Puffer Jacket.

The PUMA Luxe Sport Collection celebrates one of the brand’s most iconic designs, the T7 tracksuit, which acts as a reminder that style rules can always be rewritten. PUMA’s exploration of style brings 11 new re-interpreted pieces of the T7 to the collection, which include the T7 Bodysuit, the T7 Blazer, and the T7 Oversized Puffer Jacket.

Each new piece expresses a distinct blend of sport and style, using eye-catching accents such as exaggerated zipper pulls that are matched with oversized silhouettes and captivating colour pops of teal, purple and red.
.

Featured here: PUMA Luxe Sport Bodysuit, PUMA Luxe Sport T7 Slouchy Pants, and PUMA Luxe Sport T7 Puffer Jacket.

The signature piece to look out for is, of course, the iconic T7 tracksuit, now with the classic logo on the front and white stripes along the arms, as well as a sharper silhouette and monogram patterns that reference the free-spirited boldness of the ’80s.

Here’s a closer look at PUMA’s Luxe Sport Collection.