MCM and Harper Collective team up for an upcycled sea-plastic luggage line

In an effort to create a future of sustainable and eco-conscious travel, MCM has partnered with Harper Collective to develop a luggage range that integrates upcycled components and an embedded NFC chip.

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For those unfamiliar with Harper Collective, it is a brand founded by Jaden Smith and Sebastian Manes and inspired by their shared passion for environmental responsibility.

Harper Collective’s hard-shell rolling travel cases are made from a blend of 70% recycled ocean plastic, such as fishing nets and plastics, and are produced at an Italian workshop located 47 miles from Milan.

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This collaboration with MCM reimagines Harper Collective’s ‘Ghost’ collection of luggages and comprises of three distinct models namely the Cabin (S$1,550), Cabin Expandable (S$1,690), and a large check-in case (S$1,900).

The collection uses MCM’s iconic cognac Visetos to wrap the new lightweight aluminium handles for the exterior, while the interior features MCM’s signature recycled quilted nylon alongside upcycled MCM webbing straps from three different decades.

Each piece also includes luggage tags crafted from up cycled Maxi Visetos material.

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Keeping to Harper Collective’s vision for embracing the beauty of imperfection, no two pieces are exactly alike due to the upcycled nature of the source material.

In addition to the unique make of the luggage, each piece includes a blockchain-linked NFC chip and a Digital Product Passport (DPP) so that you can effortlessly verify the authenticity and sustainability of your purchases — which can be easily done through the scanning of the embedded NFC chip.

This initiative reflects MCM and Harper Collective’s shared commitment to ensure each luggage is genuine and eco-friendly with the entire lifecycle of the product transparently documented and easily accessible to the customer.

The collection will be promoted with a computer-generated imagery campaign that has been conceived by Jaden smith and features artwork by graffiti Japanese artist Inagaki that depicts an alien journey from outer space to the depths of the earth’s sea where an alien confronts the dilemma and opportunity of plastic waste.

Here’s a look at the campaign video.