It is not uncommon to encounter moments when women feel embarrassed and hesitant to discuss their intimate health matters openly, especially because of the cultural norms within Asian societies.
In an effort to reduce the stigma associated with learning about intimate health, Bayer and Ogilvy Thailand have collaborated with medical experts to encourage conversations by translating these discussions into an engaging art experience with mixed media and interactive art.
The exhibition is divided into seven zones which includes a lab and perfume bar which presents artworks that address women’s concerns about the scent of intimate areas.
Here’s a look at some of the art installations.
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