Captured by award-winning photographer and filmmaker Nan Goldin, Gucci has unveiled its all-new campaign “We Will Always Have London” to present the Gucci Blondie bag and Cruise 2025 collection in an ode to the timeless allure of London and the House’s deep connection to the city.
[CLICK ON THE IMAGES FOR MORE. IMAGES COURTESY OF GUCCI.]
Created by Creative Director Sabato De Sarno, the campaign stars cultural icon and the co-founder of Blondie Debbie Henry alongside performing artist, cellist and composer, Kelsey Lu, in a voyage through various dimensions of stylistic expression in London — an eternal muse for music, art, and culture, and where the Cruise 2025 collection made its debut.
Joining Debbie and Kelsey in the campaign are Alaato Jazyper, the face of Gucci’s Fall Winter 2024 campaign, and Yanan Wan, who opened the Cruise 2025 runway at Tate Modern.
[CLICK ON THE IMAGES FOR MORE. IMAGES COURTESY OF GUCCI.]
The campaign follows them through various locations in the city under a mysterious nighttime ambiance, and features moments in London’s iconic cabs and atmospheric spaces.
At the heart of the campaign is the reimagined Gucci Blondie bag which was first introduced in the early 1970s with its signature rounded emblem, crafted from leather or enamel.
Here’s a closer look at the Gucci Blondie.
