There’s a reason why with each lip colour line, certain shades always fly off the physical and virtual shelves the quickest. These specific colours are often so coveted because of how universally flattering they are, and sometimes the demand is helped along by whatever trend happens to be big at the moment, be it via social media or Korean dramas. Here are 5 particularly popular shades from our favourite lipstick ranges.
Kat Von D Beauty Everlasting Liquid Lipstick in Lolita
No one’s surprised that the most popular shade from Kat Von D’s wildly successful range of matte liquid lipsticks is a brown-toned nude; social media has really done a good job at propelling this colour family into everyone’s lipstick wish lists. Lolita has reddish undertones, which helps in not making you look washed out; the Everlasting Liquid Lipstick is already Sephora’s bestselling lipstick line over in the USA, which basically makes this the most popular lipstick in the entire of Sephora USA. It has done so well that Kat Von D created Lolita II as a follow up – this one is brighter and more orangey, which might work better on darker skin tones.
$31, available at Sephora.
Urban Decay Vice Lipstick in Backtalk
Yes, another nude: Urban Decay’s Backtalk is a mauve-nude pink in the Comfort Matte finish, a creamier and therefore less drying alternative to the super-matte liquid lipsticks out there. The on-trend shade coupled with the finish has gotten Backtalk into Urban Decay Chief Creative Officer Wende Zomnir’s top 10 picks from the collection, as well as into the coveted spot as the #1 shade, a big deal, since the Vice range is made up of a whopping 100 lipstick colours.
$29, available at Urban Decay stores and Sephora.
Yves Saint Laurent Beauté Rouge Pur Couture in #1 Le Rouge
Can’t go wrong with a classic red, and that’s why this warm-toned version is the most iconic shade in YSL Beauté popular Rouge Pur Couture collection. Its popularity is due to how its pretty much flattering for most skin tones, and has a formula that goes onto the skin super-pigmented, without drying out the lips. Sure, the shade #52 Rosy Coral had a big moment when Korean drama My Love From The Stars was airing, but in the end, a failsafe red still stands the test of trends and time.
$58, available at Yves Saint Laurent Beauté stores and counters.
NARS Audacious Lipstick in Anita
NARS got everything right with their Audacious range of lipsticks, from the moisturising, high-impact colour, to the satin finish, and down to the sleek all-black packaging with the magnetic closure. The 40 shades covered a whole spectrum of colours, but unsurprisingly, many flocked to Anita, a rose that makes for a perfect everyday colour for all skin tones.
Dior Rouge Dior in 999
Again, classic red wins. Since this lipstick was released way back in 1953, this statement red has become a colour representative of the entire house of Dior, proving a favourite of women everywhere with its flattering satin finish. The original 999 will always have a place on our vanities, but you’ll definitely want to check out the new Rouge Dior range that includes the 999 Matte, for a modern-day take on this famous shade.
$49, available at Dior Beauty stores and counters.
Main image: @katvondbeauty on Instagram
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