For Koreans (boys included), masks aren’t simply called upon to tame misbehaving skin. In fact, they’re gears in a ritual – an integral part of skin maintenance. Combining several masks to form a personalised “cocktail”, tending to different dermal needs makes a whole lot of sense, and it’s actually a pretty common practice in South Korea. Known colloquially as multi-masking, it involves the use of multiple masks simultaneously on different zones of the face to address specific concerns. Sounds a little serious, but it isn’t always like that.
Case in point? Innisfree’s new Jeju Volcanic Color Clay Masks. There are now seven coloured clay masks in the line – yellow, blue, peach, green, purple, white and black – designed to troubleshoot areas of concern. You’ll find Jeju-derived volcanic scoria in these masks, which is what makes the K-beauty brand’s Jeju Volcanic Line such a hit with the masses. This key ingredient is excellent at sopping up sebum and impurities, clarifying problem zones and brightening your overall complexion.
Clay masks are notorious for being too dehydrating, but innisfree’s Color Clay Masks come in three textures to suit all skin types. If you’re looking to infuse your skin with lightweight hydration, reach for the Water Gel Clay formula (peach, yellow and blue). There’s also a Creamy Clay formulation (green and purple) that won’t leave your skin feeling taut and uncomfortable after you’ve washed it off – perfect for sensitive skin types. Perhaps the most interesting one would be their Transforming Clay formula (white and black). It turns into a foam when you add water to it, doubling up as a cleanser. Multi-masking just got a whole lot more fun with these.
Jeju Volcanic Color Clay Mask (70ml), $13 each. Available from innisfree stores islandwide from 1 July 2017.
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