The beauty industry is intent on peddling all things unicorn, mermaid, holographic, and millennial pink to us. Unfortunately, it’s working. Even the blackest of hearts have fallen down deep into that glittery rabbit hole and are still trying to crawl out of that technicoloured ditch. So let’s give our sisters a hand and set their souls free, shall we?
Today, we’re summoning the beauty brands who cite Morticia Addams, Elvira, and Fairuza Balk’s Nancy Downs as their muses to let your cold, inner goth shine through once again.
Rituel de Fille
Queen Kat Von D ain’t got nothin’ on this brand. Rituel de Fille‘s founders, the Ramos sisters, have convened their affection for natural ingredients, whisking them in a magical pot to create some of the most pigmented, mystical multitasking makeup creations we’ve ever laid eyes on. Must-haves from the lineup? Their potted Ash & Ember Eye Soot, Forbidden Lipsticks, and of course, the Inner Glow Crème Pigment in the headline-making shade ‘Eclipse’. Consider us spellbound.
Available from ritueldefille.com.
Sugarpill Cosmetics
Should you find it difficult to part with your vibrant holographic makeup, Sugarpill Cosmetics injects a good amount of cheekiness to their dark collection so you don’t have to sacrifice anything. This makeup brand is known for their hyper-pigmented formulas, cruelty-free philosophy, and their adorable pill-inspired packaging. Their Trinket and Kim Chi Liquid Lip Colors are flying off virtual shelves too, so you might just wanna pick them up yourself.
Available from sugarpill.com.
Cryptic Cosmetics
This cosmetics brand is one that’s created by goth queens for goth queens. Founder of Cryptic Cosmetics, Christina, merged two of her lifelong interests, music and makeup, to bring her line to life. Taking on the names of several classic goth anthems like ‘Sweetest Perfection’ and the spooky number ‘Rust in Peace’, her longwear liquid lipsticks gives Kat Von D’s Everlasting offerings a run for their money.
Available from crypticcosmetics.com.
Rebel’s Refinery
The stuff this brand churns out are so cool, you’ll want to incorporate them into your home decor. Case in point? This Capital Vices Collection Skull Lip Balm. It contains sweet almond oil, coconut oil, and vitamin E, so you can use it to nourish your lips OR you can pretend to be Hamlet, hold this tiny skull up and go, “To be or not to be…”. Just a suggestion. That’s not all, though. With their lineup, Rebel’s Refinery aims to raise awareness and money for prostate cancer foundations.
Available from rebelsrefinery.com.
Concrete Minerals
Yes, you can still be a goth and veer from an all-black colour palette. That’s where Concrete Minerals comes in. The vegan, cruelty-free brand crafts makeup inspired by unicorns, zombies, and black magic. A strange synergy, yes. The Black Moon collection is a pearlescent dream that pays homage to the moodiest shades, but on the other end of the spectrum, you’ll find the most neon pro-matte eyeshadows.
Available from concreteminerals.com.
