It seems like millennial pink ain’t over just yet. Not until at least summer is over, we presume. Well, the colour screams summer, it’s pretty enough to get likes on the ‘gram, girls love it and brands know it. Also, doesn’t the pastel hue remind you of cotton candy? Just recently, A$AP Rocky’s capsule collection revolved around the concept of ice cream and cotton candy, ColourPop launched their pink collection, and we’ve seen baby pink beauty blenders and pastel pink hair. Evidently, brands are making sure they are not losing out by drenching every product they can think of in pink.
Up next to join the bandwagon is Onitsuka Tiger, with their latest Spring/Summer collab with Naked, a Denmark-based sneaker platform dedicated to women.
The two brands have re-interpreted the classic Onitsuka Tiger GSM by giving the iconic vintage tennis shoes the pink treatment. The use of premium Japanese seersucker – a lightweight fabric with a crimped or puckered surface, and Naked’s signature colourway – pink and white, are bringing back all that 80s nostalgia.
With the upper made of the soft all-cotton seersucker material, these kicks are bound to provide breathability and utmost comfort. The Onitsuka Tiger imprint can be found on the tongue while the Naked logo is embroidered on the heel tab, both of which are in a light pink colour. And to mark the collaboration, both brands are featured on the sock liner.
While pink shoes can be pretty hard to match with, and we prefer our classic pair of white sneaks over anything, we wouldn’t mind owning this one for its toned-down pink and for when we feel like dressing up a lil retro.
Naked x Onitsuka Tiger GSM, $159, available only at Onitsuka Tiger VivoCity.
Header image: Onitsuka Tiger
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