Remember back in the day when every kid didn’t obsess over their touch-screen iPhone and instead owned a Gameboy and a collection of game cartridges? When social media wasn’t a thing and saving Princess Toadstool from the villainous King Bowser was all that mattered? Today’s millennials have absolutely no idea what they are missing out on. And just like us, the folks at shu uemura are probably feeling nostalgic as well, now that they’ve partnered with Nintendo to come up with a holiday edition collection featuring the greatest game of all time, Super Mario Bros.
Being a representative of Japanese pop culture, the 8-bit hero, Mario, and other iconic collectible items such as the question mark bricks and power stars, appear on the packaging of the beauty collection. The range includes some of shu uemura’s best sellers like the cult-favourite cleansing oil, exclusive products such as the eye and cheek palette etched with Super Mario designs, and even extends to their hair products.
One item that we predict will definitely sell out is the Dual Stamp-Me Liner, which features a black fine tip liner on one end and a star-shaped stamp on the other, which you can use to create beauty marks anywhere you like. We also love the boxy black makeup trunk that you can carry when you travel or perhaps, use it to keep all your old school gadgets and game cartridges!
Speaking of the collection, Kakuyasu Uchiide, international artistic director for shu uemura tells WWD: “This collection is not so much about creating, but it is about playing. I want people to be able to play with their individual style. During the holidays this simple approach to beauty allows customers to enjoy the season more.”
And for that, we thank shu uemura for teaming up with the quintessential 1980s Nintendo video game that makes putting makeup a tad more fun and bringing us down memory lane while we’re at it. The Super Mario Bros. collection will only be available on 1 November 2017, just in time for the upcoming festive Christmas holidays, so make sure you jot down this collection into your to-buy gifts list.
Header image: shu uemura
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