Anyone who’s ever sourced inspiration for their next dye job would’ve inevitably come across Bleach London, be it their edgy Instagram account or a raving recommendation from a serial hair experimentalist. Since its introduction in 2010, Bleach London’s garnered a legion of fans, inspiring a new wave of coloured heads and changing the hair game forever. The experts have pretty much perfected their technique, boasting rainbow undercuts, ice-white platinum shades, and pastels of every tone.
Now, with the launch of their debut makeup collection, it seems the cult brand is set on conquering the cosmetics industry as well. From pigmented lip kits and iridescent pressed glitter to a slew of intense eyeshadows and an extensive line of brushes, Bleach has provided makeup in all sorts of eccentric colours and gorgeous textures to mix and match with your hair.
The salon’s founders, Sam Campbell and hairstylist Alex Brownsell are also conscious of the environmental impact the beauty industry makes, which is why they’ve utilised recycled and eco-friendly materials for the revamped packaging. Their mindful approach echoes in their smart customisable palette too. You can select individual colours and curate them in a magnetic box so you won’t be wasting any precious shades. Feast your eyes on these offerings.
Their new makeup range will be a hit amongst beauty enthusiasts, no doubt. And if you’re not into bold hair colours, that’s fine – you can bring the rainbow party to your face now.
Bleach London Makeup, available on bleachlondon.co.uk. Ships internationally.
