Instant camera fans rejoice! Polaroid is back in business. Well, sort of. After failing to survive the onslaught of digital photography and selfies, Polaroid went bust back in 2008, although a startup called the Impossible Project has bailed the company out of its financial woes, and now, there’s a new camera to show for it.
Introducing the OneStep 2, a revamped version of Polaroid classic 1977 OneStep camera, and a beautiful instant analog camera that’s pretty much an anomaly in this great Instagram age we live in.
Launched under the brand name of Polaroid Originals (which was recently acquired by the Impossible Project from the original Polaroid corporation), the camera is magnificently simple. It’s a point-and-shoot analog cam that has nothing more than a built-in flash, self-timer, exposure switch, and shutter release.
But what makes this camera truly remarkable is that it shuns everything digital, unlike Fujifilm’s Instax SQ10 – a hybrid instant/digital cam. That’s right. There’s no such thing as smartphone connectivity here, which means you’ve got to make every shot count, and like traditional analog devices, photos will end up as film prints.
That brings us to Polaroid’s other new debut product: a new type of film called the i-Type. The new film “features the distinct, dreamy aesthetic of analog instant photography”, according to the company. But while that remains to be seen, we know for sure that the new film develops a lot faster than older batches.
US$99.99 – that’s the amount of cash you have to cough up if you’re interested in snagging the OneStep 2, which is relatively reasonable if you ask us. That said; the real cost of owning a film camera is from buying film, and the new I-type film costs US$16 for an eight-shot pack. The OneStep 2 comes in black and white. Pre-order yours here.
For more information, visit polaroidoriginals.com.
Images: Polaroid
You must be logged in to post a comment.