Online shopping can be like an addiction – we’re all guilty of that late-night online shopping splurge – but it’s quickly becoming stale. You heard that right: we’re bored of online shopping but only when the items that are being sold start looking all the same. Websites we used to love are starting to push out the same type of clothes, in the same colour, in the same styles. When you start seeing the same repetitive pieces on every mannequin and stranger alike, you can’t help but cringe and walk away as quickly as you can.
As personal branding gets more important, personal styling becomes more desirable. Instead of limiting ourselves to what’s trendy, we want staples that are easily versatile to reflect our true selves. We want the option to mix-and-match pieces to create an identity for ourselves. We want to find things where we can say “what a find!” and get a satisfied glow knowing that we’ve found something that is truly unique.
We want something like YOOX.
At the most basic level, YOOX is an online lifestyle store that has a variety of hard-to-find fashion and design products. When we spend more time at YOOX, we find out that it’s a treasure trove of items that we can’t find anywhere else. You’ll discover new designers and labels, and also revisit beloved brands. They have Alexander McQueen skull scarves up for grabs, but they also have more underground designers like Yohji Yamamoto.
Remember Becky Bloomwood from Sophie Kinsella’s Shopaholic series? This is her dream come true.
As YOOX says, “if you like it, wear it”. Instead of pushing every trendy piece down your throat, YOOX embraces creativity by offering season-less pieces. We’ve selected a few products that show you the versatility of YOOX’s curated offerings:
OFFICE CHIC
Need a look that’s classic but also interesting enough to reflect your personal style? Try this asymmetrical stark white top paired with a red pencil skirt for a splash of colour. Complete the look with Valentino flats, a cross-body black bag and a glittery but minimalistic necklace.
1. Pinko 3/4 Length Skirt, USD58; 2. Coccinelle Across-Body Bag, USD182; 3. Valentino Ballet Flats, USD339; 4. Marni Top, USD219; 5. Ciondolo Piccolo Piramide Necklace, USD231 (Similar: Nadine S Necklace, USD76; Ottaviani Necklace, USD90)
OFF-DUTY
Go casual with this edgy look. Ripped black denim paired with buckled ankle boots gives you an effortlessly chic appearance. The black top grazes your shoulderblades – it’s almost off-shoulder but not – showing off your collarbones. Why not add a burgundy choker with a gold star and a timeless pair of Ray-Bans to pull together the whole look?
1. Free People T-Shirt, USD90; 2. Taolei Choker Necklace, USD36; 3. Maison Margiela Ankle Boots, USD650; 4. Ray-Ban Original Aviator Sunglasses, USD188; 5. DSquared2 Denim Pants, USD142
SPORTS LUXE
Keep your gym attire stylish with a colourful sports bra that contrast with neutral bottoms, like these casual black tapered pants. A light windproof sports jacket thrown over, and a pair of Fendi flower appliqué sneakers keep you looking energetic and fresh.
1. Club Des Sports Jacket, USD102; 2. Natue Yoga Mat Meadow, USD37; 3. Koral Activewear Orbit Sports Bra, USD69; 4. Fendi Sneakers, USD779 (Similar: MGSM Sneakers, USD174; Y-3 Sneakers, USD193); 5. Jijil Casual Pants, USD52
Although you never quite know what you’ll discover on YOOX, you can easily use their search tool and filters to narrow down any product you have in mind. From denim playsuits to cropped black blazers, YOOX has everything you never knew you needed.
Since there’s free shipping on orders over USD250 to Singapore, why not start exploring YOOX now? Delivery will take a mere 3 to 6 working days. It’s also super easy to return items with YOOX – all you have to do is fill out an online return form within 30 days of the delivery date with a flat USD15 Return Fee.
As Karl Lagerfeld said, “I only wear last season’s clothes…if you like fashion, you wear it”. And wear it, we shall.
Find a treasure trove of items at YOOX at www.yoox.com.
Images: YOOX
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