It’s hard to decide who does fashion collaborations better – Uniqlo or :CHOCOOLATE. With every single collaboration that drops, we just keep going back. If we had to say which brand does pop culture better; it has to be :CHOCOOLATE, with past collections including the ultimate lazy egg Gudetama, Tsum Tsum, Alice in Wonderland, Sailor Moon, and even One Piece. This time round, :CHOCOOLATE will kick off 2018 with another one of Sanrio’s beloved characters – My Melody.
:CHOCOOLATE x My Melody Sweater in pink, grey, and blackm $79.90
Left to right: :CHOCOOLATE x My Melody Knit Wear $79,90
Left to right: :CHOCOOLATE x My Melody Sweater in white and black, $89.90; :CHOCOOLATE x My Melody Sweater in red and black, $79.90
Of course most of the collection features My Melody herself, but you’ll also see appearances from Flat the mouse and Piano the sheep. One of the main highlight pieces has to be the :CHOCOOLATE x My Melody Two-sided Jacket that has a reversible design depending on your mood.
Left to right: :CHOCOOLATE x My Melody Long Sleeve Tee in black and red, $59.90; :CHOCOOLATE x My Melody Two-sided Jacket, $179
:CHOCOOLATE x My Melody Loose Fit Sweater in red, white, pink, black, $79.90
:CHOCOOLATE x My Melody sweater for kids, $79.90
Going around decked in your favourite character might not always be ideal, or maybe you just cannot get enough of My Melody. For those who find that clothes aren’t really their thing, there’s even an apron for those who need to adult, but still want to hold on to a little piece of their childhoods, a bucket hat for those stylistic enough to pull off, and a coin purse that also doubles up as a clutch.
:CHOCOOLATE x My Melody apron, $39.90
:CHOCOOLATE x My Melody Bucket Hat, $39.90
:CHOCOOLATE x My Melody Clutch, $49.90
The :CHOCOOLATE x My Melody Collection will launch on 5 January 2018 at i.t. stores in Bugis Junction and orchard gateway, and will be priced from $29.90 to $179.
Visit itlabels.com.sg for more details.
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