At this point, PUMA and Hello Kitty have only each other left to collaborate with. From PUMA’s En Pointe SS18 and Jamming collections to Hello Kitty’s Godiva chocolates and adorable ASOS T-shirts, we’re kind of lost in a whirlwind of cat-named sportswear and collectibles. As PUMA’s recently dominated the fashion scene with Rihanna’s Fenty x PUMA runway shows emulating the Barbados princess’ star power and Hello Kitty iconising our childhood in a five-apple tall anime heroine, it comes to no surprise the two are releasing a line of apparel alchemising their signatures.
If there’s one piece from the collection we’re definitely getting, it’s the PUMA Suede shoes ($165). Available in kids sizes too, we won’t be surprised to see families matching these coral red beauties while out family visiting this Chinese New Year. Parents who grew up with Hello Kitty especially will love the transparent sole detail, revealing part of her head bow which contributed to her unmissable look while kids who’ve never seen the show will definitely have their interested piqued as they rock the kitty pattern found all over the sneakers’ uppers.
If sneakers are too “mainstream,” why not get some easy accessories that could feature on any outfit. We love the transparent visor and transparent drawstring bag and backpack, an ode to one of the biggest trends of SS18. Of course, transparency doesn’t come at the cost of missing out on an equally red iteration of Hello Kitty embossed proudly on the accessories.
Need something cosy to jump into for the long Chinese New Year holidays without skipping out on the festive fashion to-do? These hoodie, T-shirt and sweatpants would make the perfect stay-at-home suit that requires no thinking and could take you all the way from your bed to visit close relatives, and later on the gym if you decide to lose your reunion dinners weight.
The PUMA x Hello Kitty collection will be available at all Singapore boutiques and authorised retailers including The Social Foot, Limited Edt and Star 360 from 8 February 2018. Limited edition PUMA Suedes, priced at $165.
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