MoonSwatch Collection adds MOONSHINE GOLD featuring the latest earth phase innovation, available 9 August

Blending Snoopy’s imaginative universe with celestial innovation, the MISSION TO EARTHPHASE — MOONSHINE GOLD is the latest addition to MoonSwatch Collection that celebrates what happens when imagination takes flight.  Featuring Swatch’s latest earth phase innovation, a moon phase indicator adorned with OMEGA’s Moonshine™ Gold and illustrations from the world of Snoopy, this is an exclusive […]

Swatch returns to the Locarno Film festival with a limited-edition timepiece

Locarno Film Festival is one of the world’s leading events in film that will take place from 6 to 16 August 2025, and as a main sponsor, Swatch is celebrating the 78th edition of the festival with a stunning limited-edition timepiece inspired by the iconic festival poster created by Turner Prize-winning German artist, Wolfgang Tillmans. […]

Blancpain x Swatch Bioceramic Scuba Fifty Fathoms Collection adds new model, Green Abyss

Since the launch of the pink Blancpain x Swatch Bioceramic Scuba Fifty Fathoms Collection, a new green model of the watch, Green Abyss, has been added; taking inspiration from the ocean’s depths and nature’s most elusive ecosystems. Built with Bioceramic, a one-of-a-kind, composite material derived from castor oil, Green Abyss features a unique combination of […]

Swatch introduces its brand-new ESSENTIALS watches

If you are ever in the market for a unique type of analogue timepiece, Swatch has got you covered with its all-new ESSENTIALS watches featuring an exciting mix of colours, eye-catching details across a wide range of styles. Combining practicality with flair, the ESSENTIALS range are designed with colour gradients that extend across the dial […]

Swatch adds new pink colour to the Blancpain Bioceramic Scuba Fifty Fathoms Collection

Created 70 years ago by a passionate scuba diver, the Blancpain x Swatch paid tribute to the first true diver’s watch with their mechanical watches in the Bioceramic Scuba Fifty Fathoms Collection, where each model in the collection celebrated an ocean and a magnificent, colourful animal in a digital print on the movements rotor. Following […]

The NYLON 2024 Last Minute Gift Guide — Blue Monday

The opening lyrics to New Order’s Blue Monday goes “How does it feel? To treat me like you do,” and it’s been debated that this refers to either a partner or drugs (the group’s lead singer, Bernard Sumner admitted to being under the influence of LSD when he wrote the song). Well, let’s make someone’s […]

Swatch introduces Bioceramic MoonSwatch MISSION TO EARTHPHASE

Celebrating our two nearest celestial bodies, the Earth and the Moon, Swatch’s new non-limited creation is now available in an earth phase for the first time.  Just like the Bioceramic MoonSwatch MISSION TO THE MOONPHASE watches, the MISSION TO EARTHPHASE timepiece sports a moon phase on the subdial at two o’clock and offers various views […]

Swatch celebrates Halloween with two new watches in The Simpsons Collection

With spooky season just next month, Swatch presents two new vibrant watches in The Simpsons Collection, celebrating Halloween and the Mexican Day of the Dead, also known as Día de los Muertos. Featuring Bart Simpson as he seemingly gets electrocuted, the AYE CARUMBOO shows a zapped Bart in white and dark pink against the black […]