For rugged wear with a touch of whimsy, we only have to look at this upcoming Levi’s® collection, just announced today, that ought to delight film and denim enthusiasts alike. We’re talking about Levi’s® x Princess Mononoke, a denim collection dreamt up in collaboration with Studio Ghibli, which honours the beloved Hayao Miyazaki fantasy film, released in 1997, and then considered ahead of its time for its beautiful animation style and poetic environmental ethos. The collection is set to be released from 10 August 2023.
Inspired by the hand-painted landscapes and mythical forest creatures in Princess Mononoke, the Levi’s® collection captures the animated film’s whimsical aesthetic across the denim brand’s iconic styles. Standouts include the San & Wolf Trucker Jacket ($289.90), the Ashitaka 501® ’93 Jeans ($189.90), and the San & Moro 501® Shorts ($149.90) crafted with what they’re calling “atmospheric denim”; this looks like a tie-dye treatment, but upon closer inspection, we can observe lush forest and sun imagery seamlessly integrated into light wash denim. Similarly, an artfully-faded image of the princess herself can be spotted on the denim jacket style.
At the other end of the spectrum, we get dark indigo designs of the Nightwalker Denim Kimono Jacket ($209.90) and the Kodama Denim Overall ($219.90), which evoke the mood of the characters’ environments. The kimono jacket, in particular, is nicely done in a flattering cut, in a silhouette that harkens back to Japanese culture and film.
On top of these, the collection includes graphic t-shirts, and accessories such as an Ancient Forest Bucket Hat ($109.90) and San & Ashitaka Tote ($179.90), as well as two coin bags featuring San’s mask and a Kodama face, should you wish to opt for a head-to-toe look.
“Over 25 years after its release, Princess Mononoke continues to resonate deeply with audiences across the globe as an animated icon,” said Karyn Hillman, Chief Product Officer at Levi Strauss & Co. “It was a joy to collaborate with Studio Ghibli and create such a beautiful collection that pays tribute to this compelling, artistic masterpiece.”
See the full collection here —
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The Levi’s® x Princess Mononoke collection, from S$49.90 – S$289.90, launching online and exclusively at Levi’s® ION Orchard (B2-23) on 10 August 2023.
Levi’s® Red Tab™ members will receive early access on 8 August 2023 to shop the Levi’s® x Princess Mononoke collection on Levi.com.sg.
From 10 to 20 August 2023, shoppers who purchase any item from the Levi’s® x Princess Mononoke collection or spend a minimum of $230 will be able to play a Princess Mononoke-inspired claw machine at the ION Orchard store to stand a chance to win exciting prizes, including a limited-edition Levi’s® denim tote bag.
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