It seems like Hanni from NewJeans isn’t quite super shy after all — not when it comes to flaunting this Gucci bag at least. The Horsebit 1955 is certainly an icon of the house, and takes centrestage in a campaign starring the k-pop idol and Global Brand Ambassador Hanni, alongside American actresses Julia Garner and Halle Bailey.
The former is known for her roles in Netflix series Ozark and Inventing Anna, while you might have recently seen Halle Bailey on the big screen as she played Ariel in the live-action Disney film The Little Mermaid. All three women are, obviously, recognised by Gucci for their exceptional talent in their respective fields.
In the series of new campaign images shot by Mert & Marcus, they stand out against vibrantly-coloured backdrops, where each protagonist makes the equestrian-coded Horsebit 1955 her own, dressed in contemporary styles that modernise the archival design.
Fans of the rectangular top-flap shoulder bag will know that the double ring and bar hardware is a variation of the one first introduced on a pair of now-signature Gucci loafers 70 years ago, though it has gone on to become a signature house emblem. Today, we see it across various styles of the Horsebit 1955 bag, in a range of sizes, colours and materials, including leather, precious leather, and GG canvas and more.
More images from the earlier campaign, and some photographs of them carrying the Gucci Horsebit 1955 on the street, here —
[click on the images below to expand.]
See the Gucci Horsebit 1955 collection on gucci.com.
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