LOEWE’s 2024 Lunar New Year collection highlights the artistry behind jade carving. Master jade carvers, Xiaojin Yin, Qijing Qiu, and Lei Cheng are commissioned by the brand to each create a series of five limited edition pendants, individually hand-carved and mounted on an 18-carat gold chain.
Above: Master jade carvers, Xiaojin Yin, Qijing Qiu, and Lei Cheng.
Above: The Emerald Green pendant by Xiaojin Yin, takes the form of a cabbage (bok choy, symbolising wealth and abundance) with a cricket perched atop.
Above: Qijing Qiu’s Light Mauve eggplant pendant is a symbol of status and success, with the eggplant believed to resemble a hat-wearing high-ranking official.
Above: Lei Cheng’s Spring Jade pendant is a pea pod adorned with a little snail, carved from a near-flawless piece of jade and symbolising fertility, abundance, and luck.
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LOEWE also introduces a new collection of Flamenco Purse Mini bags in an array of colours inspired by the hues of hand-picked antique jade carvings. There’s Emerald Green, Dark Brick, Spring Jade, Sugar Yellow, Dark Khaki, and Light Mauve, each with an orb-like form, and crafted in soft, ruched nappa leather. Inside the bag, there’s a special pocket containing a precious ring of jade stone in a matching colour, to bestow good luck for the new year ahead.
See below for highlights from the collection.
Below: The campaign features Chinese actress and Global Brand Ambassador, Yang Mi, shot by David Sims.
See the Loewe Lunar New Year collection online at LOEWE.COM.
