Heineken gets into the beauty scene with The Heineken Smootheriser face cream

No, it’s not an April Fool’s joke. Heineken has just announced The Heineken Smootheriser, a facial cream that’s supposed to get your skin smoother. Drawing inspiration from the brand’s signature Heineken Silver beer that’s brewed at -1°C, The Heineken Smootheriser is infused with the same hops and barley in a formulation that’s designed to hydrate […]