7-Eleven ushers in the CNY festive joy with exclusive Sanrio collectibles
There’s no time like the present to celebrate the Lunar New Year in style, especially when 7-Eleven has brought the festive spirit to life with its joyful collection of Sanrio Lucky Coin Bank Blind Box! Available exclusively through 7-Eleven’s latest Shop and Earn Stamps Programme, here’s your chance to take home six fan-favourite Sanrio characters, […]
Celine spotlights the art of wishing in their Lunar New Year 2026 campaign
Inspired by the quiet practice of tying wishes to trees, Celine’s Lunar New Year campaign for 2026 pays homage to that tradition while staying true to its brand DNA. Shot by Kin Chan Coedel, the campaign captures a scenic Chinese landscape that highlights Celine scarves tied to a tree and blowing in the wind. This, […]
MCM celebrates the Year of the Horse with inspiration from the strategic game of chess
Focusing on the dynamic energy of the Horse and the refined discipline of chess, MCM honours the Year of the Horse in a campaign that blends cultural codes with modern design, while celebrating movement guided by intention, foresight, and opportunity. At the heart of the campaign stands the knight, traditionally depicted as a horse in […]