G-Shock Turns Its First Watch Into a Slimmer, Softer Analog

Casio has launched the G-Shock 2500 series, a new family of analog watches that revisits the brand’s original model. The GMC-2500 and GAC-2500 keep the toughness G-Shock is known for but wrap it in a calmer, more minimal look. The launch campaign, “Toughness, Refined,” was directed by Tokyo-based artist YOSHIROTTEN. Its visuals have a weightless, […]