We often hear the phrase “the eyes are the windows to the soul” and for its latest Spring-Summer 2025 Eyewear campaign, CHANEL has decided to expand this idea a little further through an exploration of eyewear being the window to a creative soul.
This bold and expressive campaign, photographed by Karim Sadli, brings together a community of familiar CHANEL ambassadors — Lupita Nyong’O, Margaret Qualley, Nana Komatsu, and Kendrick Lamar — who each exemplify talent in its potent form and artistry at its most courageous.
Wearing a series of iconic frames and new styles from CHANEL’s Spring-Summer 2025 Eyewear collection, the creative talents help to capture the allure of the House reflecting the audacity of a vision when it meets elegant precision.
All of the frames featured also balances CHANEL’s timeless signatures with design flair where the hardware demands attention and the shapes pay homage to retro silhouettes while still being effortlessly modern.
