Making its debut across Southeast Asia, the H&M Summer Asian Capsule is the Sweden fashion brand’s first Asian capsule collection in its hope to deliver design-forward collections with a local heartbeat.
This regionally exclusive collection is not only features thoughtfully-designed pieces created for the modern Asian woman, it also celebrates clean minimalism and fluid layering; blending soft structure with light movement.
The collection introduces new flexible separates that redefine summer layering, paying homage to the way Asian women dress offering tinted neutrals that complements every skin tone.
From air-light sheer fabrics that move with the breeze to breathable jersey and delicate knits, the airy textures and barely-there construction offer a refreshing approach to warm-weather dressing that is relaxed, refined, and effortlessly versatile,
To further ground the collection in Asian identity and contemporary style, the campaign for the capsule was shot by renowned Korean-British photographer Hanna Moon, and features model and creative Yoonmi Sun in an authentic portrayal of movement, lightness, and modern femininity.
