Born from Charles Leclerc’s long-standing creative collaborations off-track, the popular Formula 1 driver has teamed up with photographer & filmmaker Antoine Truchet and brand strategist Nicolas Jayr to launch SIDEQUEST, a new kind of creative studio that brings together sport, culture, and craft to tell stories with lasting impact.
Operating at the edge of traditional creative models, SIDEQUEST is a European-rooted, globally focused studio that helps brands, creators, and talent to express who they really are through compelling storytelling and original ideas.
It also reflects the inner world of an athlete-turned-founder who is stepping into a genuine creative role, alongside the trusted team that has helped shape his universe. Together, with his co-founders, the trio have merged their diverse creative journeys and complementary strengths into a shared vision that is now open to others.
From fashion brands to sports platforms, to original formats and athlete collaborations, SIDEQUEST helps to create narratives that move with conviction. Alongside a presence spanning Monaco and Amsterdam, the studio brings a distinct European sensibility with global ambition.
Supported by a trusted network of collaborators across film, design, photography, fashion, and music, the studio is able to build bespoke teams for each project, grounded by the belief that creative work is most powerful when it is driven from the inside out.
“I’ve always been curious beyond the track… Making music, launching an ice cream brand, exploring fashion and creating content. My fans often comment on my ‘side quests’, and honestly, I take that as a compliment,” said Charles Leclerc.
“These aren’t distractions, they’re part of how I think, express myself, and create. Over time, I’ve become increasingly curious and intentional about how things are made: the emotion, the detail, the story. SIDEQUEST is a way to bring that mindset to life and to share it with others.”
