Since joining the PUMA family as a global ambassador and collaborator in 2024, BLACKPINK’s Rosé has now taken the unity further with her very first full collection, PUMA x ROSÉ, that is a creative embrace of her personal taste and aesthetics.
In this collection, you’ll find oversized basics paired with distinctly feminine designs and tailored elements that pull from PUMA’s history of sportswear designs, alongside a special “ROSIE” graphic wordmark, and two new takes on the PUMA Speedcat.
For apparel, the design channels Rosé’s vision into an expression of sporty streetwear-coded design. The PUMA iconic track suit is reinterpreted as well, with an Oversized Track Jacket and Relaxed Track Pants that bring a modern approach to legacy styles.
PUMA x ROSÉ Tee Women, $59. Image courtesy of PUMA. PUMA x ROSÉ T7 Track Jacket Women, $179. Image courtesy of PUMA. PUMA x ROSÉ Relaxed Mesh Top Women, $69. Image courtesy of PUMA. PUMA x ROSÉ Relaxed Mesh Top Women, $69. Image courtesy of PUMA. PUMA x ROSÉ T7 Track Pants Women, $169. Image courtesy of PUMA. PUMA x ROSÉ Micro Mini Skirt, $89. Image courtesy of PUMA. PUMA x ROSÉ Dad Cap, $55. Image courtesy of PUMA. PUMA x ROSÉ Micro Grip Bag, $99. Image courtesy of PUMA.
Relaxed and roomy sportswear-inspired fits continue with the Half-Zip Jacket and Full-Zip Hoodie, in addition to the Mesh Top with a bold “ROSIE” graphic on the rear.
Serving as a clever wink in the collection are the X-Small Duffle and Micro Grip Bag, which offer compact forms that add personality and proportion throughout the range.
Rounding up the collection are Rosé’s very own iterations of the racing-inspired silhouette of the Speedcat. The Speedcat Ballet features pointe-inspired laces, while the Speedcat OG Premium comes with statement lacing details that envelope the upper.
