Asia’s premier business festival for the global entertainment and media industries, All That Matters, returns for its 20th edition this year, as part of a six-day celebration from 29 September to 1 October at Hilton Singapore Orchard.
Since its inception in 2006 as Music Matters in Hong Kong, All That Matters has evolved into a one-of-a-kind platform where industries come together, and the future of pop culture is defined.
This year, All That Matters is inspired by the theme “Back to the Future”, and pays tribute to the enduring power of human creativity while diving into the transformative impact of AI, fandom, tech and innovation on entertainment.
Returning with more scale, energy and ambition than ever before, this year’s edition sees seven focused tracks namely Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Web3 Matters, Content Matters, and the Music Matters and Sports Matters Academies.
Here’s a closer look at the key tracks of each theme.
- Music Matters — AI, publishing, streaming, artist management, sustainability, touring and Web3
- Sports Matters — OTT, sports tech, women’s sport, live events, fan building, sponsorship
- Gaming Matters — Metaverse, brand safety, live gaming, play-to-earn, player wellbeing
- Marketing Matters — Purpose-driven marketing, sustainability, diversity, brand creativity
- Content Matters — The creator economy, monetisation, branded content, platforms and IP
- Web3 Matters — Blockchain, crypto, DeFi, interoperability, fundraising, future tech
- AI — Fan engagement, content creation, performance tools, industry disruption
The event will see more speakers from more than 70 global brands including Activision Blizzard, AEG, Amazon Music, Avex, F1 Academy, Formula 1, Google, LEGO, Meta, Microsoft, Netflix, Razer, Singapore GP, Sony Music Entertainment, Spotify, TikTok, and Universal Music Group.
