Designed for those who train with intent and purpose, TAG Heuer and New Balance have joined forces to create the TAG Heuer Connected Calibre E5 40mm x New Balance Edition watch, and the TAG Heuer x New Balance FuelCell SC Elite v5 running shoe.
This edition was developed for those who embrace running as a way of life and for those who view training as a daily commitment to improvement.

The TAG Heuer Connected Calibre E5 40mm x New Balance Edition combines Swiss precision with the culture of running in a modern and accessible way. Crafted from a black DLC-coated Grade-2 titanium, the watch is lightweight yet robust, and built to withstand daily training while staying comfortably on your wrist.
Its sandblasted finish provides an athletic look that is able to withstand scratches and glare, and together with a dial that offers a newly developed 0 to 100 scale, you will be able to sync with app-based training metrics to get clear, immediate feedback on your effort.

Extending beyond the watch design is the development of the strap design using the patented Cushion Comfort System, which is also introduced for the first time at TAG Heuer. It combines a flexible rubber base with high-tech textile from a shoe’s inlay to deliver comfort, durability and a distinct look.
Crafted for race day, the TAG Heuer x New Balance FuelCell SC Elite v5 running shoe is a lightweight pair of shoes that is equipped with a carbon fibre plate and an ultra-responsive PEBA midsole. It also comes with a soft cushion and neutral support, alongside FuelCell midsole technology and a durable rubber outsole for superior traction.














