In the vein of a winter archetype, the Prada Holiday 2025 campaign celebrates a timeless and cross-generational tradition that winds through crystalline white trees in an automobile journey that is emblematic of the season.
A universal experience that resonates with the idea of coming home, the campaign is inspired by movie auteurs that is cinematic in scope and panoramic in scale. Filmed and photographed by British photographer and film director Glen Luchford, this vision is brought to life by international talents such as Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian, who convene as friends; a chosen family, if you will, making the trip together.
The campaign captures them in the depths of their excursion when their realities are transformed into magical fantasies that celebrates the holiday period as time of kinship and sharing, of stories, and of exceptional encounter and wonderment.
You can watch the campaign film below.
