Brought to life in a campaign featuring Global Brand Ambassador Ariana Grande, Charming Love is Swarovski’s bold and joyful new collection for Valentine’s Day that showcases all-new Swarovski Charms, each designed to encourage love to be worn, shared and celebrated.
The collection brings a high-fashion twist with the reinterpretation of hearts, love locks and arrows in a charming form, making them ideal gifts for loved ones and yourself.
Some of the designs include Sweethearts in the form of dripping hearts that symbolise new romance, Lovestruck as cupid’s arrow that strikes like lightning, Love Locks that signify the unbreakable bonds between best friends and lovers, and the Soulmates charm, crafted for the one who truly holds your heart.
Rendered in Swarovski Crystal and metal finishes, the charms are designed by Swarovski Creative Director Giovanna Englebert, and can be mixed, matched and worn on necklaces, pendants and bracelets for you to playfully style your own joyful expression of love.
