During one of the most historical performance at the recent Super Bowl LX halftime performance, where he celebrated his Puerto Rican roots, Bad Bunny also took the monumental moment to debut his first signature show with adidas — the BadBo 1.0 in a white colour way.
In this new chapter of the ongoing partnership between adidas Originals and Bad Bunny, the new BadBo silhouette represents those who move forward without a single defined path, and those who understand that there are no final destinations, only parts of the same journey.
This representation is born out of Bad Bunny’s own experience of refusing to be boxed in, reflecting the freedom to become everything once imagined impossible. Defined by its unapologetic confidence, the all-white colour way acts as a fresh start and a blank canvas for those ready to define themselves on their own terms.
Crafted with nubuck and hairy teasel suede uppers, an EVA midsole, and translucent rubber outsole, the BadBo 1.0 combines premium materials with experimental design, and features the new BadBo signature logo at the heart of the shoe; which is a star that draws direct inspiration from the iconic symbol on the Puerto Rican flag, paying homage to both the island’s vibrant people and its connection to the ocean that surrounds it.
