Designed to transform the home entertainment experience, Samsung Electronics introduces its 2026 TV line-up with smarter picture, sound and personalised experiences from its premium models like the Micro RGB, OLED and Neo QLED, as well as the Mini LED and Crystal UHD TVs and its lifestyle TV, The Frame.
Vision AI Companion
This year, Samsung expands its Vision AI Companion (VAC) features across its TV line up, offering an AI-powered viewing experience to more categories and screen sizes through the integration of Bixby, Perplexity and Microsoft Copilot.
Designed to serve as an entertainment companion, you can now use VAC to help guide you on what to watch, what to eat and what to listen to.Â
Alongside this AI tool, you’ll also get AI-enhanced entertainment features such as AI Upscaling Pro to enhance low-resolution content in real time for greater detail, depth and contrast; AI Football Mode Pro, which analyses match scenes in real time to optimise picture and sound for more vivid colour and more immersive audio; and AI Sound Controller Pro, to analyse dialogue, background music and sound effects in real time to let you adjust audio elements for a more immersive experience.
Micro RGB
Built on Samsung’s proprietary Micro RGB Technology, the Micro RGB TV models uses individually controlled red, green and blue micro LEDs to deliver cinema-class brightness, contrast, and true-to-life colour.
Alongside the Glare Free technology, your TV is able to help minimise light reflection in bright environments, allowing you to enjoy your viewing experience across a range of lighting conditions anytime.Â
In addition to the AI-optimised features, you’ll get the Micro RGB AI Engine Pro which helps to fine-tune colour, motion and depth for optimal image quality. Together with the Micro RGB Precision Colour 100, each scene delivers an immersive experience with fuller and more lifelike colour expression.
Micro RGB TVs start from $2,799 and is available at selected consumer electronics and IT stores, as well as online at Samsung Online Store, the Samsung Shop App, and the Samsung Official Stores on Lazada, Shopee and TikTok Shop.
OLED TVs
Set to launch towards the end of 2026, the flagship S95H OLED TV will come with added premium features designed to elevate both entertainment and art. This includes the FloatLayer Design to give the display a lighter and more refined presence for it to blend more naturally in your home.
Gamers who use the OLED TV for their games can enjoy the Ultimate Gaming Pack which helps keep fast motion crisp and responsive by bringing together Motion Xcelerator 165Hz, support for key VRR platforms like AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access to gaming tools for smoother play.
OLED TVs start from $2,099 and is available at selected consumer electronics and IT stores, as well as online at Samsung Online Store, the Samsung Shop App, and the Samsung Official Stores on Lazada, Shopee and TikTok Shop.
The Frame
Timeless and elegant, The Frame minimises distractions and allows art to take centre stage in any room. In addition to the Glare Free Technology, each model of The Frame comes with Pantone Validated Artful Color which helps to preserve the authenticity of original artwork with faithful colour and exceptional detail.
Accessible through the Samsung Art Store, you will now have access to over 5,000 curated artworks through official partnerships with prestigious global galleries which include the Louvre, MoMA, The Met, Tate and National Gallery Singapore.
Now available in a new 98-inch model, The Frame features a built-in design that enables easy in-wall wiring while preserving its iconic flush-to-wall look that offers a gallery-scale canvas ideal for displaying large-format artwork.
The Frame TVs start from $1,899 and is available at selected consumer electronics and IT stores, as well as online at Samsung Online Store, the Samsung Shop App, and the Samsung Official Stores on Lazada, Shopee and TikTok Shop.
Music Studio 7
Following the recent launch of the Music Studio 5, the Music Studio 7 is here to deliver an immersive 3.1.1-channel audio experience for a richer, more expressive listening.Â
This is aided by Hi-Resolution Audio and Dolby Atmos which offers a more detailed and immersive sound playback with a super tweeter that extends frequency response up to 35kHz for enhanced music detail; Expanded Q-Symphony to allow you to connect up to five compatible sound devices; and a Spotify Tap integration, which lets you launch a playlist of recommended songs easily with just a tap.
