Merging football heritage with contemporary design, AC Milan and Off-White have unveiled a new capsule collection that reflects the identity of the Club that has shaped the history of football while continuously shaping its future.
With an essential and instantly recognisable aesthetic, the capsule collection reinterprets the distinctive of both brands while combining refined construction, premium materials and meticulous attention to detail. It also uses a palette centred on red and black, enriched by deeper tones.
The key apparel from the collection is the varsity jacket, which features the Club’s crest on the back alongside a graphic reinterpretation of AC Milan and Off-White design elements. Also included in the collection are hoodies and t-shirts characterised by clean lines, exclusive lettering and patterns inspired by the architecture of San Siro.
[Click on the images to expand. Images courtesy of AC Milan.]
At the heart of the launch is the visual campaign “ALWAYS ROSSONERI”, that is built on the idea of AC Milan as a collective expression and Off-White as an individual language. Both perspectives coexist with equal importance, offering a complete portrayal of the modern athlete.
The campaign stars four players from the men’s First Team — Ruben Loftus-Cheek, Samuele Ricci, Alexis Saelemaekers and Adrien Rabiot — as well as two players from the women’s First Team, Thea Kyvåg and Sara Stokić.
