In an exciting debut that represents a fresh chapter, adidas Originals introduces the Adizero Goukana that seamlessly blends the brand’s rich performance heritage with the vibrant energy of contemporary street culture.
Goukana, meaning luxurious and plush in Japanese, was intentionally chosen to pay homage to the Adizero franchise’s Japanese heritage and specifically honours Mr Toshiaki Omori, the legendary Japanese shoe designer who created the original Adizero.
While not designed as a running shoe, the Goukana delivers exceptional performance capabilities that hold up to active wear featuring the innovative Lightstrike cushioning — the exact same responsive technology found in adidas’ championship-winning marathon shoes and elite basketball court models worn by professional athletes.
The shoe’s bold aesthetic includes a bulbous sole unit specifically engineered to complement today’s baggier silhouettes, while the upper of the shoe showcases a premium blend of suede, mesh, and reflective silver synthetics.
A key feature of the Adizero Goukana is the vibrant yellow colourway which draws direct inspiration from both the original Adios Neftenga and the dynamic energy of car racing culture. Designed by adidas’ dynamic creative team based in Los Angeles, the Adizero Goukana also reflects the city’s diverse cultural landscape and energy.
