A CHANEL lipstick is anything but “simple”, but when you look at the brand’s newest creation — 31 LE ROUGE — it is in many ways a simple work of art; a lipstick created in a glass case instead of the usual plastic packaging. It looks both minimalist and fancy; elegant yet cool; it’s the sort of product that you’ll regard as precious and will use sparingly, if not at all.
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The glass casing is inspired by the many panels of mirrors that line the famous rue Cambon staircase in Paris, and it transforms the ubiquitous lipstick into a true object of beauty. It will no doubt become a collectible for CHANEL fans and beauty junkies, and a bragging right when whipped out of the purse.
Above: mirrors along the wall at the rue Cambon staircase in Paris, that inspired the glass casing.
Above: CHANEL 31 LE ROUGE is available in 12 shades.
To create this new packaging, CHANEL called on the expertise of a master glassmaker from Japan to carve its sleek lines. Glass replaces the standard materials in this lipstick case — it’s a first for this type of design — and because it’s glass, the transparent nature of it reveals the lipstick’s colour as well.
Above: you can peek through the glass cap to see the lipstick shade within.
The lipstick’s formula includes gardenia-infused oil for an instant smoothing effect, plant-derived waxes and oils for comfort and hydration, CHANEL-developed camellia esters to soften lips, and Maracuja oil to boost hyaluronic acid, collagen, and elastin in the skin.
One lipstick will set you back $223 (yes, for one), but it is refillable, with a total of 12 shades priced at $100 each. And for the perfect gift, there’s a coffret that includes one lipstick, two refills and a sleeve, which will retail at $482.
See all the lipstick shades below. [Click on the images to enlarge.]
CHANEL 31 LE ROUGE 2023 is available from 1 September 2023 at chanel fragrance and beauty boutiques, and online at CHANEL.COM/SG.
