Set against a minimalist backdrop, the CHANEL Fall-Winter 2025/26 Eyewear campaign is unveiled with its impeccably sleek allure. Photographed by renowned photographer David Sims, the campaign features a series of understated and unadorned portraits.
Using the gaze as a focal point of each image, the portraits make the glasses the centre of attention, enhanced by the simplicity of the setting and decor. Oversized frames, clean lines, distinctive volumes, each model possess style elements in their own right, and emphasises its stylistic expression without ever hindering it.
From structured square and elongated rectangles to aviators, the shapes of the glasses are simple, pure and powerful, celebrating elegance in its most essential form, turning glasses into much more than a mere accessory — a signature that is true to the spirit of CHANEL.
