In an ode to an improbably lovable Santa, Diesel’s Holiday 2025 campaign taps on the ongoing visual collaboration between creative director Glenn Martens and art director Christopher Simmonds to bring you a wry, subversive sense of humour to the classic festive family Christmas photo.
Shot by Connor Cunningham, the entire concept is turned on its head featuring fully grown kids who hop on the lap of a woman in a red suit to ask for presents.
Topping the Nice list this season are the Prince of Wales Denim with twisted takes on gentleman’s tailoring and ladylike suits crafted in denim, slinky dresses in abstract floral-print lame, and party shoes like the Amber wedge sandals or the D-Tex lace-up shoe with an XL lug sole.
Other featured items include the scrunched hobo Grab-D Bag, the 1DR Dome bag with charms in the shapes of iconic Diesel pieces, Oval D belts, belt charms, D-Rush watch, Volcano Oval-D and Spike jewelry.
