Known for its bold self-expression and unique perspective in fashion, Gentle Monster is pushing the boundaries of design with a new line of eyewear that features portable, compact folding designs, together with Gentle Monster’s bold and modern aesthetics.
The collections consists of 21 designs, which includes one in collaboration with Bratz — the popular American doll from the 2000s.
Alongside the launch of the collection is the introduction of a limited-edition Bratz doll at selected pop-up spaces around the world to showcase a new concept of eyewear that blurs the boundaries between fashion and functionality.
The 2025 Pocket Collection campaign also features Karina of K-pop girl group Aespa, who presents a post-human narrative that directly engages with Gentle Monster’s futuristic, otherworldly aesthetic which establishes an organic connection with the humanoid-style dolls born from the Bratz collaboration.
