Photographed by American photographer Catherine Opie, the Gucci Portrait Series is part of the Italian fashion house’s Fall Winter 2025 campaign that brings 42 individuals together, each with their own story and perspective, for a collective portrait woven through the diversity of generations and backgrounds.
Focused on intimate and human-centred portraiture, Catherine’s lens reveal that authentic relationship between a person and the garment in moments both composed and spontaneous. From the way a jacket folds, or a bag is held, to how a scarf moves; the body’s rhythm becomes a subtle language of identity.
In this campaign, clothing is more than fabric and form. It is a frame where individuality emerges, not constructed through performance, but revealed through posture, ease, and attitude.
Aside from photos, the campaign extends into a series of intimate videos directed by filmmaker Lisa Rovner, where cast members respond candidly to open-ended questions, offering moments of humour, reflection, and memory.
Set against the backdrop of Gucci’s enduring codes — a spirit of sprezzatura — the essence of studied effortlessness permeates the Gucci Portrait Series, offering a living continuity of the House’s past, present and future.
Here’s a look at the campaign video below.
