First introduced in 1970s with the archival Double G logo, the GG Marmont bag has since established itself as a signature style of Gucci with two capital letters of the style’s name recognisable by the partial overlapping hardware on the handbag’s front.
This design is a homage to the initials of founder Guccio Gucci, as well as the family’s tradition of giving the eldest child a name that starts with ‘G’.
This year, the House updates the design of the GG Marmont handbag, crafting it with soft leather and adding a slender pocket on the back of the medium and larger silhouettes, alongside emblematic hardware and a sliding chain handle polished in gold or silver finishes.
