Celebrating the femininity in bloom, H&M’s new collaboration with Magda Butrym invites you to explore a romantic universe of Slavic style in its collection of womenswear, accessories and jewellery. This partnership also marks the first time that H&M has ever teamed up with a Polish designer in its 20 year history of designer collaborations.
The collection also marks the 10-year anniversary of the Magda Butrym brand where you’ll find some of the brand’s most beloved silhouettes from the house’s archive while showcasing the rose as its central motif — Magda’s interpretation of a symbol of womanhood that is both soft and confident; delicate and independent; and arresting and ever-growing.
Key pieces in the collection include a red ruffled gown, that replicates the feel of a bouquet of red roses; a sweeping crochet lace gown, and a rich burgundy leather coat. Among the collection’s signature tones of pinks and reds, you’ll also find jersey dresses with a striking rose print.
The accessories, on the other hand, showcases Magda’s reinterpretation of Polish femininity with an elegant, contemporary edge. Some of these include the strappy sandals with flowers at the heel, iconic flower earrings rendered in silver crystals, and silk headscarves.
