Expanding on their partnership, LOEWE and Swiss sportswear On has teamed up again to launch the Cloudventure 2.0 — a remake of the original LOEWE x On design with new materials and fluid lines.
Originally created for the great outdoors, the refreshed design of the Cloudventure 2.0 features a new upper, crafted with semi-translucent mesh and layered over an expansive LOEWE Anagram, to create a play of texture and depth.
It combines On’s signature Cloudtec technology with Helion super foam to provide you with performance level comfort that is great for all-day wear, alongside its outsole that deploys Missiongrip rubber with a striking marble effect and refined protective details throughout.
The Cloudventure 2.0 also comes in a range of shades including an array of core neutrals, as well as vibrant grass green and blue/red/white combination.
For the ready-to-wear and accessories capsule, you’ll find technical garments and statement outwear made to support an active lifestyle, and based around a colour palette of earthy neutrals and energetic accent colours.
Crafted in engineered fabrics to offer breathability, comfort, and lightness, the collection focuses on protection and performance in pieces such as the ripstop shell Ultra Jacket and textured technical jersey Active T-shirt, alongside a series of shorts, caps, and socks, with performance bras and tights for women.
