Conceived as a scrapbook of ideas, LOEWE continues to explore artisanal craft and art, in a collaboration with the Josef & Anni Albers Foundation for their Fall Winter 2025 collection, which sees clothing and accessories characterised by tactile surface treatments that are inspired by Josef Albers’ Homage to the Square paintings, and Anni Albers’ pictorial weavings.
The accompanying campaign, shot by photographer Arnaud Lajeunie, turns all of this into portraits featuring a cast of individuals of different ages and walks of life, to reflect LOEWE’s creative community.
Brand Ambassador and actor Jiang Qinming is joined by actors Lesley Manville, Felix Kammerer and Raffey Cassidy, who are each portrayed in close crop or full-length, bringing the final collection by former LOEWE creative director Jonathan Anderson, to life.
Visually intense and straightforward, the images offer you the opportunity to observe the textures and craft of the pieces, including Albers-inspired coats, signature bags, and small leather goods.
Complementing the looks and giving the subjects a distinctive aura are the Collage and Shield Mask sunglasses, while the Puzzle, Madrid, Flamenco and Amazona bags take the focus in still life images, alongside the Toy mules, new Comic sandal and Ballet runner.
In an effort to bring the creative journey full circle, LOEWE will also support Les Foyers de Tambacounda — a women’s community centre in Senegal established by the Josef & Anni Albers Foundation, in close partnership with the non-profit organisation, Le Korsa.
This donation will fund three key initiatives namely the growth of Sutura, a local sewing collective; an art programme at the Foyer led by a professor from L’École des Beaux-Arts de Dakar; and The Tire Recycling Project.
