Embark on a journey that captures the spirit of the holidays through the lens of a Parisian sunset accompanied by aurora, bonfire sparkles and the spirit of travel that defines Louis Vuitton.
In its latest 2025 Holiday Campaign named “Le Voyage des Lumières”, the Maison offers up a captivating narrative where the adventure begins in the Asnières, home to Louis Vuitton’s initial workshops, with a meticulously crafted Malle Courrier which serves as the starting point for the Holiday journey.
Directed and photographed by film director Jonas Lindstroem, the story takes flight from within a trunk and transitions into a voyage through the iconic Parisian skyline and into a realm where the aurora borealis paints the night sky with colourful tones.
Within this winter landscape, you’ll find youngsters in friendly competition with laughter over a game of backgammon beside a crackling campfire and the Kennel trunk, and a couple who find romance by the serene shores of a frozen lake.
The journey eventually comes to an end with a spectacular return to Paris, at the historic Pont Neuf, where a display of countless lanterns illuminate the night sky to create a mesmerising spectacle that embodies the holiday season.
Image courtesy of Louis Vuitton/Peter Langer. Image courtesy of Louis Vuitton/Peter Langer. Image courtesy of Louis Vuitton/Peter Langer. Image courtesy of Louis Vuitton/Peter Langer. Image courtesy of Louis Vuitton/Peter Langer. Image courtesy of Louis Vuitton/Peter Langer. Image courtesy of Louis Vuitton/Peter Langer. Image courtesy of Louis Vuitton/Peter Langer.
Throughout the campaign, you’ll find iconic pieces from the House’s collection artfully showcased and woven into the narrative such as the timeless black My Capucines handbag, the vibrant Speedy P9 in red, the sophisticated Side Trunk and Speedy in Monogram, the adventurous Christopher backpack, the versatile Express Bag, and the alluring Imagination and Attrape-Rêves perfumes.
Also featured are Louis Vuitton’s exquisite Color Blossom and Damier jewellery collections and the Music Trunk, which pays tribute to the House’s history and dedication to innovation in travel.
You can watch the short campaign film below.
