Since its establishment in 1957, Metro has become a household name in Singapore known for its variety of offerings from beauty essentials to stylish clothings and useful household items.
Beyond its popularity as a department store, Metro has now reinvented itself to offer you more than just retail therapy with the introduction of new concept and capsule experiences.
Minimuse
It can often become a bit of a daunting task when looking for the right kind of beauty product to get, especially when there so many brands to choose from. It also doesn’t help when there are constantly new types of beauty trends being pushed over social media, making it even harder to invest in a full-sized product.
Understanding this dilemma that you might face, Metro launched Minimuse, a new beauty paid sampling concept that is designed to make it luxury skincare more accessible. Instead of having to buy a full-sized product just to get some samples, Metro has made it easier by giving you full control over the type of samples you’d like to get.
Located within the Metro Paragon store, Minimuse is home to mini beauty products from a curated selection of luxury beauty brands, across perfumes, skincare and makeup for a fraction of what you would normally pay for one product.
The selection of curated luxury brands are refreshed monthly too, ensuring that you get a chance to discover even more beauty treats.
Minimuse offers you three tiers to choose from, according to your budget:
- BEGIN: $35 for 3 samples + a $25 return voucher
- GLOW: $45 for 4 samples + a $35 return voucher
- SHINE: $55 for 5 samples + a $45 return voucher
All tiers will also come with a complimentary reusable pouch. The return vouchers can be used on the purchase of full-sized products from any participating brand at Metro Paragon and Metro Causeway Point.
SLEEPLAB
Designed to better support your bedtime routine, SLEEPLAB is a new sleep-focused retail concept at Metro Paragon that brings together a curated selection of bedding, sleepwear, calming scents, skincare, lighting solutions and wearable technology in one dedicated space.
It has been said that quality rest makes for a more recharged and productive day ahead and SLEEPLAB was created to provide you with a space that lets you explore products and rituals that help support deeper, more restorative sleep.
Some of the products that you can find here include handcrafted mattresses by Tréca (exclusively available at Metro Paragon), sleepwear from JAJU — a Metro-exclusive brand from Shinsegae international, La Mer nighttime skincare rituals, and science-backed supplements from New Zealand cellular health brand, MitoQ.
To further enhance your experience at SLEEPLAB, Metro has also included a 60.72-metre U-shaped Samsung LED screen within the space to present The Theatre of Seven Dreams, an immersive visual journey that is designed to complement your sleep experience.
Accessory Lounge
Hoping to inspire how you style while you shop, Metro introduces its revamped Accessory Lounge, a newly refreshed space that was created to make browsing feel more comfortable, intuitive and stress-free.
Here, you’ll find a curated selection of pieces that balances form and function while maintaining an affordable price point. Alongside already known and established brands, the space will act as a platform for emerging labels, allowing you the opportunity to discover exciting new local and international brands.
The current selection include pieces from Spain, Milan and Turkey but will be regularly refreshed, ensuring that you get to discover something new whenever you visit.
Treasured by Metro
Before you embark on your next shopping trip to Metro, sign up to be a part of their elevated loyalty programme and enjoy up to 3% rebates on your purchase. Aside from earning Treasured points with every $1 spent, you’ll also get to enjoy 20% discount on your birthday. You can sign up to be a member here.
