Miu Miu celebrates Qixi 2025 with new collection and campaign inspired by love and longing

In celebration of Qixi or what is known as the Chinese Valentine’s Day, Miu Miu has unveiled a collection of ready-to-wear and accessories, alongside a campaign, photographed by Coco Kwu, that is inspired by love and longing, featuring models Hao Jieqi and Ruiqi Jiang against a minimal, domestic backdrop that reflects an intimate space suspended between dreams and reality.

In the collection, you will find sporty knits and washed leathers that are layered with ease over Argyle jumpers, crisp cotton shirting and vintage lingerie-inspired slips to create contrasts that feel nostalgic and irreverent. 

Classic tailoring in uniform grey wool and sharp pinstripes has also been reimagined with blanket-stitched edges or unexpected racing stripes, while oversized fleece and plush shearling help to add warmth and protection.

The knife-pleat skirts and brand’s signature zip-front jackets is a combination to have when you’re looking to pay homage to playful rebellion.

For the accessories, you can consider the polished leather moccasins, monk strap shoes and gymnasium sneakers, penny loafers, chunky pumps and seasonal bags in rich leather or classic shades.

Other items to look out for include the vintage-inspired eyewear, glossy hair slides, and a special Miu Miu heart pendant which has been designed especially for the occasion.

The Qixi 2025 collection is now available at Miu Miu boutiques.
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