Miu Miu introduces Atheneum pop-up, inspired by collegiate style

Taking inspiration from the collegiate style, Miu Miu introduces Atheneum, a pop-up initiative travelling across Asia throughout Fall 2025 showcasing pieces from the Fall/Winter 2025 runway as well as exclusive items that uphold the brand’s signature codes while immersing you in a unique world.

Here, iconic designs are reinterpreted into sporty blousons, striped cashmere sweaters, checked shirts, tailored shorts, jackets and pleated skirts in new fabrics and colour combinations with their proportions abbreviated or exaggerated.

Fluid and structured silhouettes are layered in unexpected ways alongside bags that add depth such as the Solitaire Bag and new bowling style bag — fresh off the runway, the Pocket Bag range and the versatile backpacks, including a mini backpack and one with a new colour patch in leather that features a collage construction to enhance the variety of materials.

A selection of accessories completes the look. These include the Penny Loafers in brushed leather and rich shades evoking student life in the mid-twentieth century, Nappa Ballet Flats for a more feminine touch, and Gymnasium Sneakers for comfort, dynamism and attitude.

The physical Atheneum pop-up is currently at Beijing, SKP until 8 October and Seoul, Lotte Avenue The Crown until 12 October. You can also view it online at miumiu.com.
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